from

August 18, 2007

YouTube Nation

Web sites such as Myspace and YouTube are driving businesses of all shapes and sizes toward internet video. The question is what can YOU do for your business to compete in the video marketing world? The answer is simply to focus on quality rather than quantity. Take the time to create useful content that will benefit your business and propel it to the next level.

Click here to view Cami's WAM Testimonial!

Marketers can create content that is every bit as creative as the most popular clips on YouTube, and this can provide a dynamic, powerful presentation for a product launch or a major news announcement. Businesses have to approach video with the same care and consideration they give to more traditional marketing mediums, such as advertising and sales. Below are four basic reasons video must be part of your marketing plan:

Enhance the interactivity of your products and brands to generate leads.
Increase and deepen customer intimacy.
Enable fast and effective delivery of information.
Reduce travel to dramatically cut costs while saving time and resources.

Cool T!p

The political market is one of the best for video marketing. Politicians and campaign managers can get the word out by sending emails with video to their constituents. With a link included in the email, viral marketing will take effect and the video will trickle down to many others. WAM can send out emails to your entire database with just one click and all videos will be trackable. With our forward-to-a-friend feature, there is no limit to the audience your video will reach. Your WAM reports will reveal who has viewed your video and you can begin relationships with follow-up emails.

New Feature!

New Way Media is pleased to announce the new WAM 2.7 release. Stay tuned because we will be highlighting a new WAM feature in each issue.
There is a whole new look and feel in the Admin area. While preserving our familiar Outlook styling, we've tried to make the overall look cleaner and easier to navigate through. The new Interface now completely supports all of our Mac users who view it with Firefox. Also, you can even choose your own color scheme to personalize the admin area. You can choose and apply the color that best suits your taste.

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